new technological devices for the care of older people, with which older people can lead a happier and healthier life

In the United States, more than 50 UU people. According to the AARP, they have an economic activity of $ 7.6 billion, which is a major financial strength. This trend will intensify as the number of older people will double by 2050, which is more than 20% of the population.

When these baby boomers get older, they want to do it actively, elegantly and independently. Technology is seen as the biggest disruptive factor that enables them to achieve these goals. And this is an excellent opportunity for entrepreneurs who are developing this type of product.

"We are already seeing very exciting opportunities to help older people with technology," said Ben Jonah, author of The Future of Aging at Deloitte Center for Health Solutions.

According to Jake Nice, director of Nationwide Ventures, broader demographic trends will drive strong growth for these types of companies in the coming years. 
The so-called active aging industry is expected in the USA. UU., Which includes security and smart living technologies, healthcare, and remote care, and wellness and fitness technologies will triple to nearly $ 30 billion over the next three years. Although the report shows that health care and remote nursing are pioneers, wellness and fitness technologies for seniors are expected to reach $ 900 million in 2022.

We are in the early stages of a very large market.

According to John Hopper, Chief Investment Officer at Ziegler Link-Age Funds, thousands of companies are pursuing seniors in this market. He has invested $ 100 million in 25 companies, including Ally Align, a Medicare Advantage provider. These include health, designers and manufacturers of training and rehabilitation equipment that have been specially developed for the disabled and the elderly. and Caremerge, who coordinates care between geriatric nurses and families. The highest percentage of seniors want to be active longer and age at home. 

Mary Furlong, a leading longevity market consultant agrees. "It is a spirit not only to build a business, but also something for humanity," he said. At his Boomer Venture Summit in Silicon Valley in June, businesspeople presented a variety of technology products designed to help seniors live healthier and more active lives.
* Integrated laboratories
If he could better understand his illness and his mother's perspective, he realized that he could help improve the care he provided.

Then, in August 2016, he started Embodied Laboratories. Two years later, Shaw launched a comprehensive program that uses virtual reality headsets. These headphones provide simulations in which caregivers can adopt the personality of an elderly person who is faced with various situations, including macular degeneration, Alzheimer's disease and Parkinson's disease.

Shaw says that a real picture of a loved one's condition enables nursing staff to develop empathy for the elderly and, in return, improve the way they are cared for. And with an expected deficit of more than one million direct nurses by 2020, Shaw said, the Laboratories Platform will help train and retain employees and improve difficult conversations with their patients.

Currently only sold to companies, Embodied Laboratories has 100 organizations that have subscribed to elderly care, home care, and home care for the elderly, including the Green House Project, the Southern Maine Hospice, Comfort Keepers, University of California Irvine School of Medicine and Channel Islands School of Nursing, California State University.

Subscribers pay individual hardware installation fees starting at $ 2,500 and annual subscription fees for the training platform based on the number of physical locations and the number of employees or users.

The bottom line: The company has eight full-time employees and $ 1.5 million in investment capital. He also received $ 400,000 non-dilutive funds from groups such as the Bill and Melinda Gates Foundation, AARP, and the Department of Education. He is also supported by the Ziegler Link-Age Fund.

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