The 5 best types of advertising campaigns for your small business

In this article, we cover some of the most effective and convenient ways to spread your message without spending a package. Nowadays, this usually means using the power of digital advertising instead of traditional advertising campaigns.

Traditional campaigns or advertising campaigns for digital marketing
We are not saying that you should never start a traditional advertising campaign. For many small businesses, traditional advertising still plays a very important role in their overall marketing strategy.

Traditional small business advertising campaigns would include local radio and television ads on classified ads in the local weekly or newspaper. You can include a coupon offer in special messages, billboards, and printed messages. They can also include advertising on city banks and mobile signs on the back of trucks.

Traditional marketing still has its place and in most cities, you can still find tons of local advertising. However, digital marketing and online advertising have great advantages.

Digital advertising has five main advantages:

1. Digital advertising usually costs less.
Conventional advertising is often associated with considerable costs. Classified ads can also be expensive if you want the ad to stand out properly. Graphic services are required to design printed advertisements in addition to the cost of publication in the magazine or newspaper. Radio and television advertising also has to be produced.

On the other hand, digital marketing can be relatively inexpensive, if not free, when efforts are made. For example, posting on Twitter doesn't cost you anything.

Sure, you can pay to promote posts, but setting up a follow-up won't cost you more than your time. It is ideal for small businesses on a budget.

2. Digital campaigns can be planned during operation.
If you suddenly decide to go for a last-minute sale, you cannot create a traditional advertising campaigns and expect excellent results.

For example, a magazine can only be printed four times a year, and your ad must be sent three months before it reaches the kiosk.

With digital marketing, however, you can announce a sale on a whim. For example, if you've created a large enough email list, a few lines of ad text and a button will be enough to announce your last sale, and you'll always see a return from your efforts.

3. Digital advertising can be easily tracked.
The main advantage of digital marketing over offline marketing is that everything can be easily tracked. You can track the number of clicks on your ad versus the number of views. You can track the number of people who have opened your newsletter by email.

Analytics is the best tool for digital marketing and you can use it easily.

4. Digital displays can be updated quickly.
Have you decided to send a message other than the one you just sent? You can easily update your website or edit online pay-per-click advertising to play your new message.

Not so much with offline advertising. If you find a typo after the voucher expires, stick to it.

5. Digital marketing has a global reach.
Global reach is one of the best parts of online marketing. You can easily advertise your small business worldwide and attract far more customers than in a local shop.
Increase return on investment through digital advertising
ROI means the return on investment. This means that you will earn more income than you spent on expenses. With online advertising, you can easily track your ROI based on analytical power.

The trick is to create complete digital marketing campaigns that really generate revenue. For small businesses, this means taking advantage of the best online advertising opportunities that offer a better investment for their money.

For the owner of a hardworking small business (especially if you are a solo preneur who has to do almost everything on your own), this can be pretty easy. You just have to decide how much time you want to spend and when it is time to pay someone to work.

The next section outlines the top five digital advertising opportunities for your small business and how you can make the most of it.

The 2 best types of digital advertising campaigns for small businesses
Digital advertising campaigns are available in different sizes and shapes. You can focus on one area or do something on each to increase the range.

1. Click on Advertising
Pay-per-click ads are the old workplace for digital marketing today. These are the ads you see above or next to search results when you search for topics online using Google, Bing, or other search engines. The challenge with pay-per-click advertising is that many of the most popular keywords are currently extremely expensive.

For example, if I start a business that uses a popular keyword (e.g., "online course"), I could spend $ 100 (or more!) Per click. Obviously, this is not economically feasible for most small businesses.

The key to making pay-per-click accessible is to use long-tail keywords, an elegant name for a long and much more specific collection of keywords. You can find a much cheaper long-tail keyword, e.g. B. "Online courses in weaving underwater baskets".

In addition, pay-per-click is most expensive when it is created through major search engines like Google. You will often find smaller pay-per-click positions, such as B. BidVertiser, which are less well known. They don't have such a scale, but they are much, much cheaper.

2. Email campaigns
Newsletters and email campaigns should be part of your small business digital marketing strategy. It is obvious. Simply enter a subscription form for your potential customers on your website so they can keep up to date with your company's activities. Many email service providers offer add-ons that simplify the integration of your records and your website.

You don't have a website yet? No problem, don't forget your Facebook page!

You can also add a registration form to the electronic newsletter on Facebook. With a Facebook page and mailing list, you can even market your small business without a separate website.

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